Tenant Retention Best Practices
When you build a property that is designed for renters, whether it’s a multi-unit apartment or a single-family home, tenant retention is a big consideration. Especially if the tenants are good tenants who properly care for the property and pay their rent ...
Online Ratings for Leasing Matter
In today’s world of advancing technology, online reviews have become increasingly important. When tenants are looking for a specific product, they will research brands to compare. They compare price points, specifications and reviews, and ask friends for ...
Pros and Cons of Using a Model Home as Office Space
Almost every new development that is build has a model home on-site. The purpose of the model home is simple, it allows the prospective buyer to visualize their home before purchasing a lot. It’s like a test drive for a car, they can check out the home an...
How to Properly Conduct a Virtual Model Home Tour
Conducting an in-person model home tour is one thing, but doing it virtually is another. The ultimate goal of a model home tour is to create a connection between the buyer and the home. When the buyer has an emotional connection to the home, it increases ...
How to Properly Conduct an In-Person Model Home Tour
As stated in previous articles, your model home allows potential buyers to test drive the home, kind of like test driving a car, before buying. You typically test drive the exact car you plan to purchase, but homes are different. Touring a model home will...
Model Home Staging Tips
If you’ve got a model home as part of your new development, staging it is imperative. You may think that a shiny, newly built home could easily sell itself with nothing in it, but this isn't always true. Many buyers have trouble visualizing their own furn...
The Importance of a Model Home
When a developer decides to embark on a new subdivision of homes, they often choose to build a model home. The purpose of this home is to give prospective buyers an idea of what their home will look like. Many developers use production builders to constru...
Online Marketing Strategies in Real Estate
Marketing your investment properties, new builds, developments and other projects plays a key role in your ability to sell or rent these properties. People can’t buy or rent them if they don’t know the properties are there. While there are some great offl...
Offline Marketing Strategies in Real Estate
While the vast majority of the world uses the internet on a consistent basis, there are still those who choose not to use it or to use it on a limited basis. Marketing tactics for real estate developers, brokers, investors and construction firms largely h...
Marketing 101: Attracting Buyers to New Developments
Marketing and selling a new development is a little different from selling an older home, and typically attracts a different buyer as well. Marketing an older home already comes with the advantages of an established neighborhood, established schools, and ...
Real Estate Professionals: Know the Difference
Real estate investors spend a lot of their time liaising with real estate agents, brokers, and Realtors. While these professions have a lot of similarities regarding education, skills, and day to day operations, there are also crucial differences. As an i...
