How to Properly Conduct a Virtual Model Home Tour

Conducting an in-person model home tour is one thing, but doing it virtually is another. The ultimate goal of a model home tour is to create a connection between the buyer and the home. When the..

Read More

Marketing 101: Attracting Buyers to New Developments

Marketing and selling a new development is a little different from selling an older home, and typically attracts a different buyer as well. Marketing an older home already comes with the advantages..

Read More